20 years helping brands create better products.

By improving product quality, streamlining logistics, and advising on product development, we help CPG brands turn ideas into market-ready successes.

Since 2002, we’ve tackled the complex sourcing and supply chain challenges growing brands face.

about us

Our hands-on experience launching a CPG brand, and expanding it into over 20 countries, gave us invaluable insight into the complexities of global supply chains.Throughout that journey, we forged strong partnerships with certified manufacturers known for their consistency and quality. These relationships, and the lessons learned along the way, now inform everything we do, allowing us to offer specialty ingredients and packaging solutions backed by trust, transparency, and long-term vision.Today, we serve as a strategic partner for brands that demand better supplies, smarter support, and the flexibility to scale on their own terms.

OUR VALUES guide every decision we make

We’re genuinely committed to our clients’ success. By listening closely and going the extra mile, we aim to build lasting partnerships grounded in trust, dependability, and mutual growth.

Our Story

2002 - 2005
2007 - 2009
2013 - 2018
2022 - 2025
2002 - 2005

2002 - 2005

Founded in Venezuela, establishing partnerships with local coffee and dairy producers.

Expanded into specialty food ingredients, supporting small and growing manufacturers with reliable, high-quality supplies.

2007 - 2009

2007 - 2009

Launched our first CPG brand, expanding into 20 countries and gaining critical firsthand insight into global supply chain challenges.

Opened operations in Panama, strengthening regional logistics and distribution capabilities to better serve Central American markets.

2013 - 2018

2013 - 2018

Diversified with the launch of Amevel Pack, adding tailored packaging solutions to complement our specialty ingredients offering.

Reinforced our commitment to certified, sustainable sourcing by partnering exclusively with vetted suppliers across all categories.

2022 - 2025

2022 - 2025

Expanded operations to the United States, enhancing logistics and service for North American clients and partners.

Established a strategic partnership, offering packaging and ingredient advisory services to help CPG brands navigate sourcing, innovation, and growth more effectively.

Solutions Build for Growth

Our company includes three specialized divisions with unique focuses and offerings.

Providing premium, responsibly sourced ingredients across key categories like cocoa, coffee, dairy, and fruit-based products.

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Supplying reliable packaging solutions from flexible materials and cardboard to labels and custom formats.

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Serving workplaces in Panama with smart vending machines, premium coffee options, and a selection of curated refreshments.

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The Team Behind Amevel

As a family-owned business, we treat every partnership as an extension of our own. Our commitment to integrity and personal service is baked into everything we do.

Juan Ameijeiras

Managing Director, Co-Founder, Operations and Business Development

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Mariela Velasquez

Managing Director, Co-Founder, Business Strategy and Development

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Carlos Marcano

Director, Strategic Business Units, Marketing, and Sales

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Laura Velasquez

Chief Financial Officer, Financial Planning, Accounting, and Treasury

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Juan A. Ameijeiras

Director, Operations and Business Development

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Patricia Vivas

Business Lead, Technical Expertise and Sales Support

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Margarita Delgado

Operations Manager, Operations

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Jonathan Agrazal

Sales Advisor, Business Development

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Claudia Lemoine

Sales Advisor, Business Development

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Building better products starts with the right partner.

Speak with our team