As one of the most recognized frozen beverage brands, ICEE needed to maintain a consistent consumption experience across its points of sale in Panama while ensuring operational efficiency and service reliability.
Elevating Service Reliability Through a Hybrid Packaging System
A custom cup and lid integration designed to enhance brand experience while improving high-volume operational performance.
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Consistency across points of sale -
Improved operational reliability
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Enhanced customer experience
The Problem
Operational growth required a packaging system that preserved the brand’s visual identity while reducing incidents during service. It was essential to implement a format suited for high-volume dynamics without compromising the consumer experience.
Challenges
The project required balancing presentation, structural strength, and functionality. Lid integration had to ensure transport security and ergonomic consumption, while consistently maintaining the brand’s perceived quality.
Solution
Amevel developed a hybrid solution based on custom-printed paper cups combined with high-fit PET dome lids. This integration enhanced product visibility, improved point-of-sale handling, and increased service reliability.
Results
The solution significantly reduced spills and operational incidents, standardized packaging across locations, and strengthened brand experience consistency for the end consumer.
